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第 41 楼 / 云蓝
- 时间: 2013-1-16 22:01
太尉 _BBCODE_WROTE:
最近几年我也帮朋友买过不少于几十个的Coach包包,为了淘一些比较当季的款式,也会去Coach专卖店看看(但是大部分都是在outlets 买的),您说的现象我还没有发现(看来我是有些愚钝),所以也希望您能从论坛或者其他地方帮忙找出一个实例来,我也好广而告之,将自个从“贴钱代购代邮代送”的泥潭里面拔出来。
我就说下我知道的,搞得反而要去为你找事实摆数据了。。。不用了吧
如果你买过这么多coach 的包,专卖店outlet店都买了很多
很多在outlet卖了又卖的款式,你在正价店里面有见过咩
反之亦然 -
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- 时间: 2013-1-16 22:19 云蓝 _BBCODE_WROTE:
我就说下我知道的,搞得反而要去为你找事实摆数据了。。。不用了吧
如果你买过这么多coach 的包,专卖店outlet店都买了很多
很多在outlet卖了又卖的款式,你在正价店里面有见过咩
反之亦然
我感觉到Coach的款式是变的很快,但是也是在循环,几年前的某个款式(如红皮包),现在又出现了,但是仔细看看,还是有改动的,尺寸小了一点,挽手变了一点,最重要的,F号不同了。
无容置疑,outlets 店买的是过季货(但是一小部分还在专卖店有展示),有小瑕疵货(尤其是皮革面料的,染了一点其他颜色之类)。
我想请教的是,能不能举出一个实例,同一个F号,或者一模一样款式的包包,在Outlets店里面买到的,Logo就是和在专卖店买到的不一样? -
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- 时间: 2013-1-16 22:32 太尉 _BBCODE_WROTE:
我感觉到Coach的款式是变的很快,但是也是在循环,几年前的某个款式(如红皮包),现在又出现了,但是仔细看看,还是有改动的,尺寸小了一点,挽手变了一点,最重要的,F号不同了。
无容置疑,outlets 店买的是过季货(但是一小部分还在专卖店有展示),有小瑕疵货(尤其是皮革面料的,染了一点其他颜色之类)。
我想请教的是,能不能举出一个实例,同一个F号,或者一模一样款式的包包,在Outlets店里面买到的,Logo就是和在专卖店买到的不一样?
what's your point for that?
上面的回帖说了啊,在outlet看到一抹一样在正家店的包, 是正家店里“下放”的正家店款,logo当然也一样啊。但是这并不是说,这款包包是outlet line.
看不明白我也说不清楚了,就酱紫吧。 -
- 时间: 2013-1-16 22:40
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- 时间: 2013-1-16 22:53 太尉 _BBCODE_WROTE:
实在是在下太愚钝:
1.)你说的Logo不一样(不包括下放),但我找不到同一F号或者一模一样的,2个地方买的就是有不同logo;
2.) 你说有Outlets Line,但是Outlets买的包包每一个都有F号码,在官网上都能查到。
我晕
Are you sure?
to nam a few I ramdonly picked on coach outlet just now, F20047, F18917, F17806,
can you find these bags on Coach.com (this is the official coach website, not the outlet online store)? -
- 时间: 2013-1-16 23:24请同学们读一读这篇文章吧:反正偶要买Coach包包只在正店买,因为Coach正店的包包跟Coach Outlet是两个生意,两条生产线,相信两家大部分产品的材质和工艺也有差别。
“COACH vs. COACH Factory Store Outlet: One Brand, Two Separate Businesses[i]
n.b. On April 23, 2012 we updated certain outdated statistics and dead links contained in the original version of this article.
For nearly 70 years, Coach (NYSE: COH) leatherware has been associated with “classic American style,” offering handbags (representing over half of overall sales), luggage, accessories, fobs and other knickknacks. A dominant player in the “affordable luxury” handbag category, Coach pursues a bifurcated strategy of operating “full price” and “factory” stores in different markets — but both under a single Coach masterbrand. Although the items may appear to be the same design and quality to ill-informed consumers, they really are two separate businesses, as BrandCultureTalk recently found out to our chagrin.
According to a Coach earnings release, the company operates 350 retail stores and 157 factory stores worldwide. At one time fashion brands used factory stores or outlets to move excess merchandise from their regular stores. Not so now. Today, most of the offerings found at factory stores are made specifically for sale at outlets, including 80% of Coach’s “factory” inventory. The more merchandise Coach makes specifically for the factory stores, the less regular merchandise it liquidates, leading to “significantly higher profitability.” The problem comes when people think they are dealing with a single near-luxury Coach brand.
Some retailers deliberately maintain separate brands for their outlet stores like Nordstrom Rack, Saks Off Fifth, Neiman Marcus Last Call, to help keep brand experience expectations in check. For example, Nordstrom Rack offers customers a 30 day return policy that is certainly reasonable, but a far cry from the legendary leniency of the flagship Nordstrom return policy. Others clearly delineate merchandise specifically manufactured for and sold only in outlets. Brooks Brothers sells a separate “346″ line at a lower price (and some say significantly lower quality) specifically for its outlets, a common practice among retailers including Ann Taylor Factory, Banana Republic, Gymboree and many others.
Coach, however, deliberately encourages conflation between full price and factory. On a recent business trip, we had some time to kill before a flight and popped into the Coach factory store in Loveland, Colorado. Seeing what looked like a “real” Coach design, logo, tags, etc., we picked up a bag. Andrea Shaw Resnick, Coach’s Senior Vice President of Investor Relations and Corporate Communications acknowledges that the Coach factory stores sell different merchandise but with the same excellent Coach quality at an “affordable luxury price.” Well, maybe not. Two weeks or so after our bag was put into use the, “turnlock” fell off. Not a big deal, but certainly a defect that interfered with the essential function of closing the bag.
We trotted over a short hop from BrandCulture HQ to Coach’s Century City outpost where we encountered Brianna and explained the failure. Brianna knew at a glance that we had a “factory bag” and explained that we were in a “full price” store where such a bag “would never be sold.” To further amplify the point, she pointed out the Coach equivalent of the Scarlet Letter, a tell-tale “FS” in the serial number designating “factory style.” Accordingly, she would not be able to exchange the bag or issue a refund — even though we presented our original sales receipt. Brianna did say we could ship our factory bag to Jacksonville Florida (at our expense) where a team of experts would determine within 4 to 6 weeks whether or not the bag could be repaired.
Just when this rigmarole seemed a bit much for a brand new defective bag, Brianna invited us to take a trip from Century City to the Coach factory stores in Camarillo (47.6 miles) or Barstow (126 miles) for a refund. Returning an item to a Coach factory store is inconvenient . . . by design. Normally Coach endeavors to locate its factory stores at least 60 miles or an hour’s drive away from the full-priced outlets. One Coach brand, but two different businesses and very different brand behavior.
Full price Coach never has mass-market sales (although it does sometimes mail out targeted offers to preferred customers — see Comment 29 below). Factory Coach always has sales, sales and more % off sales!
Why does Coach do this? We’re confident that Coach has reams of psychographic, demographic, market segmentation and focus group data — bolstered by the 40,000 customer interviews the company purportedly conducts each year — that show that the bargain-crazed, coupon-addicted factory store customers and the upscale full price shoppers are distinct cohorts and never the twain will meet. Evidently Coach believes this is a representative factory store shopper:
. . . and here are “full price” shoppers:
Conventional wisdom and even outside experts agree, including Kit Yarrow of Golden Gate University, “Outlet shoppers are less fashion forward and more interested in saving money.” Outside of hard-core outlet shoppers, we suspect this is largely a load of piffle, and the reality is that sometimes people find themselves in factory store settings and sometimes not, and migrate freely between the two retail worlds. But we’re even more confident that from a brand perspective this operating methodology moves more merchandise, but puts Coach and its brand on thin ice.
This is a dilemma of Coach’s own making, as the company sets a high bar for itself in its Mission Statement. In addition to asserting that its brand “represents a unique synthesis of magic and logic that stands for quality, authenticity, value and a truly aspirational, distinctive American style,” Coach borrows a play out of the Lexus Covenant, in asserting that all Coach customers will be treated “like guests in our own home.” You don’t see Toyota promising this for Camry and Scion owners. In reality, the standards of hospitality among Coach’s 15,000 employees evidently differ considerably for factory store guests vs. those of the full price stores.
Coach makes bags and accessories — $4.16 billion of them in 2011. But its business is its brand. That’s what enables Coach to earn a gross margin that is not only among the very highest in the industry, but one that frequently approaches and even surpasses 75% (consider that when making your next Coach impulse purchase). With margins like these, Coach should consider investing a few bucks in a seamless brand experience to mollify factory-shopping slack-jawed bumpkins such as ourselves who inadvertently stumble into a “real” Coach store. Alternatively, instead of promising a common standard of quality and courtesy across its portfolio, create a more deliberate and explicit brand architecture with a “Coach Lite” brand (like Nordstrom Rack) where shoppers can still have the signature Coach C’s on their arms without quite the same expectation of quality or of a luxury brand treatment. Either way, with an asset as valuable as the Coach brand, we suggest that Coach take care not to stretch the elasticity of its storied brand past the point of fracture.
In the meantime, if you’re heading out to Barstow will you swing by and pick up our broken Coach bag?” -
- 时间: 2013-1-16 23:43
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- 时间: 2013-1-16 23:56
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- 时间: 2013-1-17 00:21
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- 时间: 2013-1-17 01:19
问问云蓝,关于coach包包
