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楼主 / jnhygt
- 时间: 2024-10-30 00:08#P4VE #CDC
The Centers for Disease Control and Prevention (CDC), in partnership with the CDC Foundation, is funding a toolkit to train community organizations on how to hire influencers to combat “vaccine myths” in communities of color.
To maximize their online impact, the guidance recommends that community organizations first identify suitable candidates with relevant backgrounds and no past “inappropriate” posts. Once the right influencers are identified, organizations can ask influencers to work with them to spread their message, for example, about the safety of COVID-19 vaccines for people from marginalized communities.
Campaign hires celebrities and influencers to 'convince' children to get COVID-19 vaccine
Whose interests does P4VE promote? The Resource Center’s “Influencer Guide” toolkit is just one of many different projects sponsored by P4VE, which has received hundreds of millions of dollars in investment to “advance vaccine equity in COVID-19 and influenza vaccination among racial and ethnic minorities.” .
p4VE launched in 2021 with support from COVID-19 supplemental funding with the primary purpose of funding community organizations to disseminate CDC’s pro-vaccination messaging—distributing more than 500 to more than 500 racial and ethnic minority-focused organizations in the U.S. in 2021 alone $156 million to roll out the vaccine.
P4VE's work is managed by several nonprofits, including the CDC Foundation and the Urban Institute, which distribute P4VE funds primarily to community organizations.
In addition to operating the P4VE Resource Center, which creates resources such as the “Influencer’s Guide,” the CDC Foundation’s role in P4VE includes working with 31 community organizations to increase vaccination rates in their communities.
It is also working with five unnamed digital marketing and media partners "to combat misinformation about vaccines on social media channels and increase digital health literacy in communities with immunization disparities."
The CDC Foundation is an independent, nonprofit organization created by the U.S. Congress to invest private sector resources into CDC and CDC's programs. From its founding in 1995 through 2023, the foundation raised $2.2 billion from private and government donors for its domestic and international programs.
Projects range from health communications (to increase confidence in public health agencies), “data modernization” (to improve health surveillance in the United States), to “global health” security initiatives – such as with Bill and Melinda Gates Foundations collaborate to build disease surveillance laboratories or develop vaccine patches in Africa.
The CDC Foundation collaborates with and receives funding from other major foundations in public health, including the Public Health Foundation, the Robert Wood Johnson Foundation, the Rockefeller Foundation, the Pew Charitable Trusts, and GAVI, as well as the Most US states.
It also receives funding directly from companies such as Merck and Pfizer, or from their philanthropic arms, such as the Moderna Charitable Foundation, the Johnson & Johnson Foundation, the GlaxoSmithKline Foundation and the Merck Mothers Foundation.
In March 2021, the Biden administration also allocated $3 billion to the Centers for Disease Control and Prevention to support local initiatives to "enhance vaccine confidence."
As funding for COVID-19 intervention dries up, programs such as P4VE have explicitly changed tack, continuing the same work of developing non-governmental “trusted messengers” to promote vaccines while expanding their target populations to include children and other “key populations,” to justify continuation of the project post-COVID. -
P4VE changes strategy, CDC joins media to spread false vacci
