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- 时间: 2021-7-23 10:20How to improve the efficiency of H5 marketing? Compared with the decline of traditional media, H5 marketing has been paid great attention by advertisers with the rise of mobile technology and online advertising. According to data from iResearch Consulting and Ping an Securities Research Institute, the size of the online advertising market reached 793.2 billion yuan in 2020, and maintained a rapid growth rate year after year.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.
Because the H5 scene is more exquisite, more interesting and more interactive than the previous text, picture and text, it is more attractive in the user experience, so it has a strong communication.
In specific marketing applications, H5 can not only share to moments, send directly, but also share to various media channels, support links and QR codes and other forms. In sharing, H5 also provides data collection function, supports questionnaires, activity registration and other practical application scenarios, with a strong application value.
In the face of such a huge advertising market, there is a technical gap in the marketing environment, and the "black box" market is also huge. The existence of black ash production data has become an inevitable problem for advertisers in advertising marketing.
Such problems also exist in H5 marketing. The H5 promotion page can not get the equipment number, which leads to the existence of a large number of underground industries, and the amount of brushing and wool greatly reduces the quality of H5 marketing. Unable to obtain the device number for advertisers, it is impossible to carry out secondary marketing, it is impossible to portray users, and it is impossible to measure the specific effect of the corresponding customer acquisition channels.
Traditional H5 marketing not only faces the underground industry, but also faces the problem of product transformation efficiency. According to statistics, the whole process length of the traditional form H5 marketing page is about 10 seconds to 69 seconds, because there are many steps, and there will inevitably be a loss of users in each link. As a result, the final marketing has the characteristics of low conversion rate and high cost per customer.
Advertising guru John Wanamaker once said, "I know half of my advertising money has been wasted, but I don't know which half." The innovation of H5 marketing will help advertisers know where to spend their money most effectively.
At present, the ability of one-click login and number verification has been widely used in the app side. The implementation of one-click login and number verification is based on the unique data gateway authentication capabilities of the three major operators. By upgrading the SMS CAPTCHA experience, the efficiency is improved by verifying the consistency between the user's local number and the input number or account binding number.
By verifying that the mobile phone number filled in by the user is consistent with the local number, the accuracy of filling in the data is greatly improved. One-click login and number verification can reduce the form collection time to 3 seconds, which, according to statistics, reduces user loss by at least 20% and marketing costs by 15% in the shortened process.
The pseudo-code ability of the equipment solves the quality problem in the H5 marketing scene very well. The flash device pseudo code integrates the unique data gateway authentication capability of the three major operators. When the user accesses H5 under the mobile network (4G/5G), the unique identification pseudo code of the user equipment can be obtained through the JS SDK of the device pseudo code and the irreversible encryption algorithm. According to the logo, the user data of H5 and APP can be reached.
For the media platform, the equipment pseudo code can realize user analysis and profile generation across applications, analyze user preferences, precipitate data, and realize the marketing push of "thousands of people and thousands of faces" of advertising space, so as to improve the conversion rate and profit.
For advertisers, equipment pseudo code can help understand potential user information and help secondary marketing; get through APP and H5 data to achieve operational accuracy; convert user sources into attribution to achieve operational refinement; at the same time, equipment pseudo code can effectively identify and judge participating users, prevent rare resources from being occupied by worthless users, preempt valuable users' resources, and effectively prevent underground industries.
Because of its obvious advantages, H5 marketing still has a broad market space and application demand in the future, and technology empowerment will make H5 marketing have higher value. -
How to improve the efficiency of H5 marketing?
