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- 时间: 2022-1-06 09:06Sports marketing weather vane. The theme of the marketing forum is "New breakthroughs and new opportunities in the new sports marketing era". The main purpose of the marketing forum is to review and analyze the sports marketing market under the new normal of the epidemic.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.
The whole forum is mainly presented in the form of three online round-table discussions, starting from three dimensions, closely linked to the three key words "trend", "practice" and "hot spot". Speculate on how the participants in the value chain of the sports industry should face the sports year 2022 and the sports industry and sports marketing pattern in the future.
The first topic is the opportunities and challenges of sports marketing under the new normal of the epidemic. Lin Xiaoxiong, head of Peak Sports Brand Affairs, Zhang Hao, deputy general manager of Sina Sports, and Zhang Jiyue, director of sports marketing of Jishi Wisdom, all shared their views in this link.
Talking about the challenges faced by the competition side in the future, Zhang Hao believes that the threshold for the creation of independent IP in the future will be higher and higher. In addition to the demand for hosting the event, we also need to think more carefully about the industrial chain and ecological circle of the event. Lin Xiaoxiong expounded the change of the way of cooperation between brands and sports events from the perspective of enterprises. He said that Peak used to rely on event exposure and now speaks through technological attributes, while sports marketing is more about shaping the professionalism of the brand, which also gives Peak a lot of new options in event cooperation. In response to this, Zhang Jiyue said that e-sports in F1 will focus more on building star athletes, making them deeply connected with audiences and customers, thereby promoting content activation.
The second topic is how to lay out sports marketing in 2022. Deputy Minister of State Administration of the handball Center, Cheng Qiao, Deputy Secretary General of China handball Association, and Niu Gang, President of China Sports zhibo.tv, expounded new ideas based on sports assets marketing from the perspective of sports events and media respectively.
Talking about the long-term goal, Cheng Qiao said that the goal of the Chinese Men's handball Super League is to create the fourth largest professional league in China and enter the first square of the independent competition IP. During the Tokyo Olympic Games, China Sports zhibo.tv created a lot of homemade programs. In the upcoming Winter Olympic Games, China Sports zhibo.tv will do more innovation and combination with marketing at the content level. Niu Gang said they want to create a central kitchen for Chinese sports content, deeply linking athletes, sports and sports fans in a variety of forms. In addition, with the improvement of science and technology, content operators can magnify the content value, help the brand value output, and bring more marketing solutions to the brand in the digital environment. -
Sports marketing weather vane
