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楼主 / _USER_NOW_DISABLED
- 时间: 2021-12-28 09:03The logic of marketing. Marketing is a process of dealing with consumer perception, and the most powerful cognitive building is not to advertise how great your product is, but to make consumers think it is a good product before they see it.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.
There are so-called conflicts between cognition and facts in all kinds of industries. For example, in fact, the shelf life of milk is related to the way it is sterilized, but many people think that the shorter shelf life is fresher and the longer is the addition of preservatives. There is also the furniture industry, many consumers think that solid wood furniture is good, in fact, only plate can achieve real zero pollution. These all belong to the differences between cognition and fact.
How does cognition come into being? In fact, the formation of a lot of cognition is based on the judgment of others, not on oneself. In other words, many consumers may not even know about this product, only based on the description of others to form a view of something. For example, when it comes to cars, people usually think that Japanese cars are collision-free, American cars are petrol, and German cars are luxurious.
As the herding effect says, as long as the front leader is affected, other sheep will follow themselves. So for today's entrepreneurs, by applying well-known principles and dealing with what the origin customers think of you, from influencing a small group of people to a larger wave of people, you can win a cognitive war. Gu Junhui, a disciple of Trout's biography, said: positioning is to fight a premeditated and carefully planned war.
Gu Junhui mentioned more than once that entrepreneurs have to upgrade their thinking from hard to soft. One of the common misunderstandings of being a brand is that a good product will win the war in the end, which is not true. The assumption we are going to set today is: cognition first, fact second, cognition > fact, the fact is your product and service, and cognition is what consumers think of your product and service. -
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第 2 楼 / Slowbro
- 时间: 2021-12-28 09:04
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The logic of marketing
