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- 时间: 2021-12-05 00:01What exactly is integrated marketing communication? Now the network brings a lot of ways of promotion,enterprises in the promotion, the use of network resources compared with the past, there will be a greatimprovement, but in fact in the promotion.Next, True-E Canada Digital Marketing expert Jenny Mei will tellyou more about it.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.
Probably do not know how to use a variety of promotion channels, the result is that the promotion effect is not ideal. If the promotion of different channels can not follow a certain rationality, it will also lead to information conflict, eventually lead to confusion, may also affect the brand, damage product positioning and product value, and ultimately violate the marketing strategy.
The marketing trend is gradually moving towards integrated marketing. The role of integrated marketing can help integrate many communication opportunities and cover these methods within the original marketing scope.
In addition, it can also help enterprises to convey a unified message to consumers through different channels. The ultimate goal of integrated marketing is to integrate corporate image through various channels. At this time, for consumers, the image of the company can be deeply rooted in the hearts of the people.
When integrating resources, we need to maximize the use of existing resources, and at the same time minimize the wasteful rate of the original resources, so as to improve the promotion effect as much as possible. We know that there have been many positive cases in the past, such as Intel's production of computer chips.
Today, most people in the world use Intel chips, which makes the company a very famous company in the world.
Although Intel's chips are well known, Intel's approval is not what it is today.
When consumers buy computers, in most cases, they do not pay attention to the parameters of the chips, nor do they compare the chips of the manufacturers. Most people actually value the influence of brand power when making choices, and this environment also makes Intel decide to improve the recognition of its products from the power of the brand. And Intel has also adopted the method of integrated marketing in the marketing process. Through this kind of marketing, Intel has well introduced the original chip value, thus -
What exactly is integrated marketing communication?
