[被禁止的用戶]

Seize the commanding heights of scene marketing. Brand advertising and effect advertising are two categories of traditional advertising. The former focuses on long-term value, but the short-term effect is difficult to measure; the latter has a good return on investment, but it is difficult to bring new customers.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

The emergence of the demand for "integration of quality and effect" is the reflection that the market needs the double promotion of brand value and effect transformation. However, it is by no means easy to achieve the "integration of quality and effect". Only by pursuing the convenience of the transformation path without losing the sense of experience of advertising, can we get twice the result with half the effort.

Created the "Yi Shu marketing" Yi square, in recent years launched the AI scene post ads, dig the value of the scene. AI scene advertisement is a kind of implanted advertisement which uses AI technology to make the advertising material automatically adapt to the video scene. Through easy Square AI Intermediate, combined with massive scenes and content tags, automatically, efficiently and accurately identify scenes, objects, faces, actions and other contents in video images, and intelligently deliver advertising content, thus successfully enabling viewers to complete the dual transformation from recognizing brand value to making purchase decisions, opening up a new situation of strongly driving brand growth. Scene advertising, scene e-commerce shopping, scene star diversion, scene O2O service and other applications can be used to achieve a high degree of realization of the value of the original scene.

AI scene sticker breaks through the limitation of traditional placement advertising that it is difficult to do agile optimization at one time. For advertisers, the suitable scenes and advertising spots can be automatically identified in the video through AI technology, the brand creativity can be automatically implanted into the specific scene screen, and the display area, time and position of the brand creativity can be automatically adapted to ensure that the brand creativity is displayed naturally and unobstructed in the video.

In addition, through the three major operational strategies of AI scene posting, we can achieve accurate, flexible and high-quality delivery for the target audience. Take Zhongliang Fulinmen as an example, the first is to subdivide the crowd and accurately target consumers who are keen to watch family dramas. The second is creative customization, AI automatically identifies the scene of cooking food in the home kitchen environment, under the premise of fitting the plot, the relevant content of "Fu Linmen Natural fragrant Rice" is creatively customized, which is highly matched with the picture, which greatly improves the quality of advertising. The third is flexible delivery, in the process of release, the advertising material can be changed at any time according to the episode scene, resulting in higher degree of freedom and more flexibility. As a result, AI scene posting brings an efficient and convenient delivery experience to advertisers.