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How to tap the value of the brand in smart marketing? Nowadays, brand marketing has developed from focusing on products to focusing on consumers. In other words, the main body of the market has undergone earth-shaking changes, which has already changed from the buyer's market to the seller's market.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.

Therefore, it is necessary to verify from many dimensions, such as customization, socialization and interest, whether the current marketing model is suitable for the needs of the market, and with the development of science and technology, the communication path of marketing is also from the traditional advertising-driven to the current artificial intelligence technology transfer.

With the promotion of science and technology, although the production efficiency has been greatly improved, on the other hand, we also need to clearly understand that the way of information dissemination and the characteristics of consumers' access to the media have changed quietly. However, the relevant paths used by marketing workers in the past, such as manual data analysis and market research, have long been unable to meet the needs of the current market, so it is necessary to actively build a digital marketing model under the upgrading of consumption and the change of group mindset. Only in this way can we effectively promote the new marketing and new trends of the current brand. In this process, artificial intelligence is the technical support for intelligent marketing. There is no doubt that advanced technical algorithms, big data analysis and AI technology have subverted the original consumption and marketing methods to a great extent.

Among them, smart marketing can analyze the specific behavior of consumers through portrait analysis, so as to achieve accurate analysis of advertising. The personalized dynamic demand also promotes smart marketing to a great extent, and changes are made to meet the needs of the market. in addition, intelligent marketing is centered on people's specific consumption behavior, and then supplemented by artificial intelligence technology. at present, the development of this technology is in the stage of large-scale application, and it is bound to burst into greater potential in the near future.

Smart marketing is to better serve consumers, and it is also one of the manifestations of marketing progress. It is the contact medium between consumers and brands under the current new economic conditions. It is characterized by convenient consumption, which enables consumers to get better marketing services at a relatively low cost, such as smart payment, smart customer service, smart home and so on. In addition, smart marketing also provides more humanistic situational care for current consumers, helps to strengthen the communication between brands and consumers, and also allows consumers to get a better shopping experience. More importantly, intelligent marketing can strengthen the interactive effect, so that the wisdom of consumers can be thoroughly stimulated, so as to achieve the effective transmission of brand products and services to a large extent, but also better meet the actual needs of consumers. In a word, smart marketing is not only a new revolution but also a new way of marketing.