Current Location: Finance  _FORUM_INFO 2021 what are the changes in the marketing mode of enterpris
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baal |
baal 于 2021-7-29 21:36 写道: 2021 what are the changes in the marketing mode of enterprises? If there is a sentence that describes the function of the intelligent customer acquisition system, it is that it gives the marketing department the micro-operation ability in the field of digital marketing.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it. I learned that Philip Kotler, the father of marketing, mentioned a lot of new changes in marketing in a sharing in China. "recently, there has been a change in marketing, which is data marketing," he said. Every company is making a mistake if it doesn't turn to data marketing. " Especially this year, data marketing has become a must in the digital transformation of many enterprises. "he who gets the data gets the world" has become the general consensus of more and more enterprises. It has become the consensus of the whole industry that the marketing environment has changed. This change is mainly manifested in two aspects: On the one hand, it is true that the flow is getting more and more expensive and the marketing cost is getting higher and higher; in recent years, the demographic dividend has disappeared, the e-commerce flow dividend has declined, and the flow of the whole industry has continued to decline. Enterprises have tried their best to achieve little success. On the other hand, data marketing has become the mainstream of marketing. The rise of new species in the digital operation system, such as Hema Xiansheng and Luckin Coffee, is believed to bring marketing inspiration to various industries to a certain extent. The future marketing ability is reflected in the amount of data and the ability of data mining. As different stages of marketing, data marketing and marketing intelligence have become the key choice and deployment of a number of excellent enterprises in the marketing direction, which directly strengthen and accelerate the core competitiveness, innovation ability, efficiency and profits of enterprises. It is considered that data marketing is not only a tool, technology and method, but also a business concept, which changes the marketing mode and service mode. The premonition that "data" is only a prelude to "intelligence", intelligent marketing based on data analysis will take over the future. From the marketing level alone, it is considered that the conventional marketing model can no longer meet the needs of consumers and fine operation. In terms of marketing data, the customer acquisition system is meeting the fine operation needs of enterprises from three aspects: 1 to realize data precipitation and multi-scene data application. In terms of marketing data, we should have an in-depth understanding of consumers, formulate personalized marketing strategies for different groups of people, and formulate differentiation strategies for different consumption channels. (2) have closed-loop mechanism for data application. In terms of marketing data, the whole process data from advertising to e-commerce can be managed, and the transformation effect of different strategies can be evaluated. 3 carry out data access. Marketing data can achieve unified identification and management from advertising to e-commerce transformation and social interaction. In other words, enterprises with marketing data, according to production, sales, e-commerce, services and other global data, fine operation of the entire marketing system, improve the ROI (return on investment) of marketing implementation, and greatly save advertising costs. |
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