Entertainment One (eOne), the copyright holder of the popular UK animated television show Peppa Pig, announced that it planned to open a new theme park in China by 2019 alongside launching a three-year Peppa Pig touring performance.
The company will cooperate with a Guangzhou-based animation and toy company Alpha Group Co to further expand its Chinese market and improve the popularity of the brand in the country.
eOne将和广州动画玩具公司Alpha Group Co联手,进一步打开中国市场,提高《小猪佩奇》在国内的知名度。
Having benefited from the push by the Chinese market, Peppa Pig has brought high profits to its copyright holder, earning one billion US dollars each year. The sales revenue of its copyright and related products in China grew 700 percent in the first half of 2017.