Who are the A8 customers?
A8 customers are highly affluent consumers with a median income close to $500,000, and are most likely worth over $1,000,000. Median age is around 58, which is similar to the BMW 7 Series, and younger than the S Class and Lexus LS. They are highly educated, with almost half having a post-graduate level degree, and are mostly married with few children still in the household. They enjoy traveling, both domestic (e.g. skiing/spa) and international (e.g. Italy/France). Typical publications that they enjoy include the Wall Street Journal, the New York Times, The Economist and Barron’s.
Who are the CIVIC customers?
CIVIC customers are highly affluent consumers with a LOW income close to $25,000, and are most likely worth over $-10,000. Median age is around 23, which is similar to the LANCER Series, and younger than the COROLLA Class and Lexus IS. They are educated, with almost half having a post-SECONDARY level DIPLOMA, and are mostly NOT married still in the MAMA'S household. They enjoy traveling, both domestic (e.g. skiing/spa) and international (e.g. MAINLAND CHINA/HONGKONG CHINA). Typical publications that they enjoy include the 24 HOURS, the METRO, The BUYSELL.
Who are the CIVIC customers?
A8 customers are highly affluent consumers with a LOW income close to $25,000, and are most likely worth over $-10,000. Median age is around 23, which is similar to the LANCER Series, and younger than the COROLLA Class and Lexus IS. They are educated, with almost half having a post-SECONDARY level DIPLOMA, and are mostly NOT married still in the MAMA'S household. They enjoy traveling, both domestic (e.g. skiing/spa) and international (e.g. MAINLAND CHINA/HONGKONG CHINA). Typical publications that they enjoy include the 24 HOURS, the METRO, The BUYSELL.