How to get users to buy products? When users see your ads and give priority to your products when buying, your ads have helped users speed up the purchase process, for example; you go to a convenience store to buy a mineral water. Nongfu Spring's slogan is "We don't produce water, we're just nature's porters."Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.
You have requirements for the quality and purity of water, and your choice is Nongfu Spring. Look! Brand slogans have unwittingly affected your buying behavior.
Accelerate users to buy the channels where the most important users are, and a user's decision to buy a product is considered in many ways.
One is the recommendation of an authoritative person, such as a celebrity endorsement; the second is the introduction used by trusted people around me, which I call a social authority; and the third is the purchasing environment or the environment in which life receives product advertising information.
Here is mainly about the third; marketing advertising environment, now from the media era; Wechat is to do the community, Weibo is to do communication, the headline is to do coverage, short videos are to do interaction.
Your product is for communication, so your ad should be placed on Weibo instead of on the headlines. If your product is to give users an environment or process, the theme is not online (for example, Jiang Xiaobai's bottle ad marketing), it is mainly about drinking scenes.
Advertising channels should be divided into primary and secondary, there are major and secondary auxiliary. There are many ways of self-media advertising (micro-movies, H5, Weibo topics, Wechat tweets, WeChat Mini Programs, short videos, recommended copywriting, live streaming, brand IP).
When choosing channels, brands choose precision rather than quantity, an advertisement for a middle-aged man in his forties and fifties, and the main scenes seen by users should be offline, personal social circle friend introductions and children's recommendations.
Therefore, when advertising should be considered from the above three aspects, there should be primary and secondary, but also have the user to use the product environment picture as well as picture and text.
In recent years, compared with other industries, the proportion of FMCG products in marketing advertising and the proportion of users' communication in advertising companies and creative hot stores is relatively prominent.
The Baidu encyclopedia definition of FMCG is: "consumer goods with shorter service life and faster consumption speed". It is easiest to understand that FMCG includes packaged food, personal hygiene products, tobacco and alcohol and beverages. It is called fast consumption because they are daily necessities in the first place.
If the advertiser receives the brand marketing with the demand for fast consumer goods, it should be energetic in the marketing rhythm. Use the fastest marketing techniques to reach users and take them by surprise in user research and advertising creativity.
Competitive research and market research are nothing more than those websites and some customer resources for advertising companies, but you can only be infinitely close to the users and consumers of the products, and the research you get is aimed at users.
In the face of the rapidly changing consumer market and consumer groups, advertising creativity that can achieve sales for businesses has always been a means of advertising marketing, and the difference lies in the form and details of the idea.
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