Dimensionality reduction strike or capital marketing? After the American engineering and robot design company Boston Dynamics (Boston Dynamics) robot dog, Xiaomi bionic quadruped robot "Iron Egg", Tesla's Tesla Bot.Next, True-E Canada Digital Marketing expert Jenny Mei will tell you more about it.
Shenzhen Penghang Intelligent Research Co., Ltd. (hereinafter referred to as "Pengxing Intelligence"), a member of Xiaopeng Automobile Ecological Enterprise, also released the first quadruped robot product-intelligent robot horse.
The intelligent robot horse, code-named "Little White Dragon", is similar to a pony and is about 1 meter high. Officially, it can be used for children aged 3-6 years old to ride, and is positioned as "Xiao Pengyou's first intelligent vehicle." it can recognize and follow objects, adapt to walking on a variety of terrain, automatically avoid obstacles, and interact with people by voice.
It is understood that the intelligent robot horse integrates the intelligent driving technology developed by Xiaopeng car, adopts the perception system of vision and lidar, integrates visual, auditory and tactile interaction, and has a curved display screen on the face. it has rich expressions and body language.
Founded in Shenzhen in 2016, Penghang Intelligent team is one of the first teams in China to invest in the research and development of foot robots. In 2020, Pengxing Intelligence received investment from he Xiaopeng and Xiaopeng Automobile, and he Xiaopeng is currently chairman.
There are different comments on Xiaopeng's involvement in intelligent robot products. There is a view that this is a dimension reduction blow for Xiaopeng cars, which carries out intelligent infiltration into the whole field of travel through the carrier of robot horses, reducing the driving ability of cars under complex road conditions and the intelligent cockpit experience of the adult world to the children's toy market, creating more choices for the high-end children's toy market. At present, Xiaopeng car already has certain advantages in auxiliary driving technology and intelligent cockpit experience, and the intelligent function of robot horse is not a challenge to Xiaopeng automobile.
At the same time, the vast market and imagination space behind intelligent robots is also a good story to be told to investors and capital markets. Getting involved in the field of intelligent robots is also a marketing tool for Xiaopeng at the current stage.
However, after all, the intelligent robot horse is not aimed at the rigid demand market, at what price, who to sell to also need to explore, whether it can become a popular style also needs to be verified.
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